UAE’s first fully-featured digital wallet payit powered by First Abu Dhabi Bank (FAB) has partnered with PLATX Omni Channel Conversational Commerce to enable merchants to collect payments via WhatsApp from their customers.
“We are proud to work alongside PLATX to deliver the first WhatsApp-based payment solution in the Middle East. The solution was designed in line with our robust multi-level encryption to ensure all transactions are secure. At payit, we continue to introduce such innovative solutions to support our merchant partners especially in the SME segment with a robust, cost-effective seamless digital checkout experience as well as expand upon payit’s many services to provide a comprehensive digital wallet that serves our customers’ evolving needs”, said Ramana Kumar, chief executive officer of Magnati, a fully-owned FAB subsidiary.
Commenting on this, Walid Tarabih, founder and CEO of PLATX said, “At PLATX, we strive to provide innovative solutions and new platforms to enable conversational commerce and first-party data. It was an honor to work with payit on such a high profile and innovative solution that will change the way people pay in the region forever.”
The safe and secure service is available to anyone with a valid Emirates ID, regardless of who they bank with, and the sign-up process takes less than two minutes.