BMW’s connected fleet currently numbers some 20 million vehicles in over 50 countries, including the Middle East. Currently, daily, the connected fleet of BMW Group vehicles already sends around ten billion inquiries to the backend – as the IT infrastructure in the cloud for operating and managing the connected vehicle functions is known. Vehicle data and the way it is interlinked with the cloud form the basis for customer functions such as the My BMW App, driver assistance functions, charging-optimized route guidance, over-the-air updates, and hazard detection out on the road. Vehicle data is essential for the company too, as it is used for dedicated purposes, including improving and enhancing customer functions, quality management, and after-sales processes.
As a data protection and security strategy, the BMW Group set up a central access point for internal users of vehicle-generated data in 2017. In this latest collaboration, the BMW Group will again retain exclusive control of data. As per the agreement, AWS provides cloud infrastructure and services without access to or insight into data generated by the BMW Group’s connected vehicle fleet.
Nicolai Krämer, vice president, of vehicle connectivity platforms, BMW Group, said, “We already have around 20 million extensively connected vehicles on the road today. When the ‘Neue Klasse’ is launched, our offboard cloud platform, powered by AWS, will process roughly triple the volume of vehicle data compared to the current generation of BMW models. Together with AWS, we will continue to create innovative solutions, allowing us to develop new, data-driven functions and make them available to customers faster.”
In the future, a self-service portal will enable BMW Group developers – working on data-driven improvement of customer functions, for example – to obtain the necessary data on demand with just a few clicks. Through the use of AWS services and with reliable infrastructure in place, the portal will operate efficiently and smoothly, allowing the BMW Group engineers and data experts to focus entirely on data content and quality. In addition, data is also made available to third parties — subject to customer consent — for possible applications (information on BMW and MINI CarData)