T Map was launched by SK Telecom in 2002, and is the leading mobile navigation service in South Korea. In July 2016, the company opened T Map to subscribers of all mobile carriers free of charge. As of August 2017, T Map has around 10.14 million monthly active users, taking up about 68 percent of the South Korean mobile navigation market.
T Map X NUGU significantly enhances the safety for drivers, according to SK Telecom, by allowing them to easily set and change destinations without ever having to take their eyes off the road or hands off the wheel. Moreover, users can ask the voice assistant to find the closest or cheapest gas station and begin providing route guidance to the selected destination. It will also show and guide the driver to the nearest parking lot.
While driving, users can request real-time traffic information, including accidents on roads, and adjust the voice guidance volume through voice commands. Upon arriving at their destination, users can also tell it to end the service/close the app. Users can choose one of two wake words: Aria or Tinker Bell.
T Map integrated with NUGU enhances drivers' in-car experience by offering useful infotainment services such as news briefing, weather report, sports scores and daily horoscope, SK Telecom claims. Users can also listen to music (Melon) and manage their personal schedules (Google Calendar) by installing the NUGU app.
SK Telecom plans to add more features to T Map X NUGU by November 2017. For instance, when there is an incoming call, drivers will be able to use voice commands to either receive the phone call, or send a text message that states the estimated time of arrival or simply says "I am driving now."
T Map X NUGU has achieved a 96 percent success rate in voice recognition despite diverse sources of noise, including car engine sounds, wind and people's conversations. Moreover, with the integration of NUGU into T Map, SK Telecom expects to dramatically improve the performance of the voice-based AI engine via machine learning, which will lead to the creation of new and innovative services.
"Integrated with NUGU, T Map now holds the power to significantly improve driving safety by minimizing driver distractions, while also enhancing customers' driving pleasure and in-car experience," said Lee Sang-ho, Executive Vice President and Head of AI Business Division. "With the aim to provide a differentiated level of experience to users, we will continue to expand the use of our AI platform NUGU to more areas of our customers' lives."